About - Meet Ferron
Meet Ferron Lucero, the auctioneer behind Live Big Co.
Fundraising events should do more than raise money. They should create moments that move people, energize rooms, and advance missions in meaningful ways. That’s what Ferron brings to the stage.
Ferron's Story
Amplify what matters most.
Your mission. Your message. Your impact.
Based in Stephenville, Texas, and serving nonprofits nationwide, Ferron and Live Big Co. specialize in high-impact benefit auctions, paddle raises, and full-scale event support designed to maximize generosity and elevate the donor experience.
From intimate community galas to large-scale corporate events, Ferron brings strategy, structure, and stage presence that transforms good events into unforgettable ones - every call rooted in donor psychology, storytelling, and proven fundraising strategy.
The partnership approach
We don't just run auctions.
Ferron walks alongside your team before, during, and after the event — helping your organization build confidence, clarity, and momentum in its fundraising, year after year.
Pre-event planning
Timeline structure, auction consultation, and paddle raise scripting.
On the night
Precision execution from check-in to final reconciliation.
Post-event insights
What worked, what to improve, and how to grow next year.
★★★★★
“Ferron and team keep the energy lively and make it fun for the whole audience while expressing the true need of the non-profit. Highly recommend!”
Elisabeth J., Written In red foundation
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Copyright 2026. LiveBig Co, LLC. All Rights Reserved.
514 SPRINGMEADOW ST, Stephenville Texas 76401
(682) 251-1454